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Virtual Tour

Journey of Excellence at Emirates Identity Authority


“In the race for excellence there is no finish line” 

A saying by His Highness Sheikh Mohammed Bin Rashid Al Maktoum

Excellence in the Emirates Identity Authority has a special flavor; it is a combination of creative and innovative mental properties that deeply believe that excellence is a prerequisite that would make a difference in the local and global competitiveness and is the wing that an organization uses to fly high in endless blue oceans.

The leadership of the Emirates Identity Authority plays a key role not only in instilling the foundations of excellence but also causing its intellectual capital to be imbued with them and adapting its methodology of thinking to keep pace with a worldwide leading future vision that joins a race with the winds and keeps away from the traditional approach in practices and methods of thinking.

The intellectual capital in the Emirates Identity Authority constitutes the feasible integrative link that directly contributes to achieving future visions. This has led to the idea of investing in people and adopting exceptional universal concepts for upgrading human resources, not to mention the organizational and systematic knowledge management, which comes under organizational learning, where the Emirates Identity Authority has been a pioneer in adopting and activating the concept of organizational learning at the internal and community  levels.

Hence begins the journey of excellence.. and sails the Emirates Identity Authority’s fully loaded ship far away under a strategic leadership of clear vision, mission and destination, looking for all that is innovative and iconic. During its voyage, the ship berths in fertile green ports to invest some of its cargo and load all that fits it and offers feasible and supportive added values to it.

The Emirates Identity Authority’s ship is characterized by its positive energy, which brings contentment, happiness and enjoyment and creates an atmosphere that motivates free and creative thinking.

The Emirates Identity Authority has proved over the years that it is ready to be the first locally and globally and occupy top ranks in excellence and leadership races so as to create a new concept for non-traditional competition in blue oceans where modern, innovative and creative added values ​exist.

Finally, in the race for excellence, it is a matter of to be or not to be but in the Emirates Identity Authority it is a matter of to be and to be.

A rose that illuminated me


I had a very beautiful feeling when I received a rose; I adore roses for their meanings of beauty and serenity and the fragrant nectar that oozes from them. What if you have received roses as a gift without a name to show the sender? Will this not make you curious to know the person who has remembered you, wished to surprise you and wanted to put a smile on your face? Yes, I had all these feelings when I received a rose, but who from?

It was from the Director General of the Emirates Identity Authority, where I work. What a great effect that initiative had on me. “Oh God, how embarrassed I am” were the first words I uttered in response.

It is true! I felt pretty embarrassed by his generosity when he sent to me and all my colleagues a fragrant rose and a card with the most tender words on it: “A heartfelt thank-you for your sincere efforts” marking the 10th anniversary of the Emirates Identity Authority. How beautiful and tender this phrase was! But this was not all; he also sent an online message to all the Emirates ID’s staff in which he addressed them as the “Emirates ID’s loyal soldiers”. What a beautiful opening sentence!

I am not going to read his full message but the last sentence where I was most impressed when he said: “all the best for you, your colleagues and your customers.” Then he concluded his beautiful message by humbly signing as “Your brother Ali Al Khouri”. His words were resonant and his feeling was close to us.

How great is to be humble! How beautiful is to reward loyalty with benevolence! How wonderful is a “thank you” when it helps one to be energetic, positive and determined to pay back not only what one owes to the Emirates ID but to the homeland as well because he who does not thank people does not thank the Lord Who Has created people.

A heartfelt thank-you to you my manager; How honored I am to be a brick of this wonderful organization, which is led by you and which I always feel I am indebted to, no matter how hard I work to accomplish my tasks.

Frankly, this approach and these morals are not uncommon to a person who follows the example of our valued sheikhs led by President His Highness Sheikh Khalifa Bin Zayed Al Nahyan, may Allah protect him, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may Allah protect him, and His Highness General Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, who have always been generous with their people and have harnessed all potentials to implant the seeds of good values and morals for the benefit of their people.

I wish to Allah to make our country a source of pride for us, to bless our leaders and those in charge and help us serve this generous country. How proud I should be that I am an Emirati woman.

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