ICA’s Customer Happiness Center in Umm Al Quwain discusses the Innovative Projects in the “Fifty Year Challenge” Forum

ICA’s Customer Happiness Center in Umm Al Quwain organized the “Fifty-Year Challenge” as a part of the “Innovation Week” events held in the Emirate with the participation of 20 federal and local entities in Umm Al Quwain.

The Forum discussed the “Fifty-Year Challenge” Initiative which enhances readiness to apply innovative solutions for four main challenges that affect the society. These challenges include reaching the “zero rate“ in road accidents, using plastic, the obesity rate among children, and carbon dioxide emissions.

The Forum’s participants stressed the need to develop innovative programs and projects that partake in achieving the Federal Government’s goals for UAE 2071 Vision.

ICA’s Customer Happiness Center in Umm Al Quwain continues to organize the Innovation Week events within the framework of “UAE 2020 Innovation Month”, the biggest national event celebrating innovation and innovators, which is being organized under the slogan “UAE Innovates Towards the Next 50”.

This national event aims at instilling and spreading the culture of innovation and enhancing community participation in designing and developing future experiments, initiatives, and projects as well as innovating proactive solutions for the upcoming challenges in the next 50 years. This in turn enhances the efforts needed for UAE to become the most innovative State and the most prepared for the future.

UAE Innovation Month translates the wise leadership directives and reflects them in employing innovation tools to design a new future vision which adopts innovation as an integrated methodology for the State action system and culture to be established in future generations.