“EIDA” will cease receiving its fees in cash and will turn to e-dirham and credit cards

Emirates Identity Authority (EIDA) has announced ceasing the acceptance of cash payments at all its Customer Happiness Centers all over the country as of Sunday, July 2, 2017, and adopting the e-dirham and credit card in collecting the fees paid to EIDA for various services provided to its customers.

EIDA added that cash payment of its due fees for its services will not be accepted as of the above-mentioned date. EIDA invited its customers to be keen to obtain the e-dirham card and to charge it with the required balance or to hold the credit card before following up with its centers so that the customers can easily fulfill their transactions and obtain the services they need as quickly as possible.

EIDA declared that turning to payment by cards comes within the framework of the comprehensive transformation process on the level of all the government services in the state, the qualitative leaps achieved by the government of the UAE in the field of service development, providing more easy and flexible options for customers as well as diversification of the receiving service’s channels in the framework of its vision that focus on enabling customer to get the needed service anytime and anywhere.

Prof. Sae’d Abdullah bin Mutlaq Al Ghafli, Director General of EIDA, stressed that the main objective of this procedure is to make

it easy for the customers and simplify the services provided to them so that they could get the services with less steps during the shortest possible time and at the highest quality levels, which will contribute to their happiness, achieve their satisfaction, enhance EIDA’s process towards upgrading its services to the 7 star level and achieve the vision of the wise leadership and the government targets emerging from that vision to complete turning 80% of the services to electronic and smart services by 2018.

Prof. Al Ghafli said that EIDA turning to collect its services fees electronically and ceasing to receive such fees in cash supports its endeavor to apply the highest standards of accuracy and efficiency in its processes and enhance its ability to diversify the service channels rendered to its customers from individuals and institutions using the latest digital technology means and via their preferred channels.

Prof. Al-Ghafli added that EIDA, in cooperation with the Ministry of Finance, has provided the advanced infrastructure required to apply the new mechanism in collecting the service fees by supplying the Customer Happiness Centers with the e-payment network according to the latest systems and devices, which ensure the provision of services up to the customers’ ambitions according to the best international standards adopted in such field.

Prof. Al-Ghafli pointed out that this turn from cash to cards payment simplifies the mechanism of services provision, and allows the Customer Happiness Centers’ staff to focus, from one hand, on other aspects such as data accuracy and quality, and achieve the customers’ happiness and satisfaction on the other hand.

Prof. Al-Ghafli said that EIDA works hard to develop its various procedures and policies to increase the efficiency rates in the transactions, excel in service provision, apply the best international practices in such field, especially in the field of electronic and smart service development, innovate new services, support the smart turning projects and dedicate the digital identity

management system to enable and get benefit from the government e-projects.

Prof. Al-Ghafli pointed out that the EIDA’s strategy (2017-2021) focuses on the customers’ happiness and providing them with services up to their aspirations, exceeds their expectations and meets the standards of the World Stars System in the classification of services adopted by the government. This matter requires dedication of all the capabilities to overcome any difficulties that may face the customer, so that the customer’s experience with EIDA be unique and free from any negative points. Prof. Al-Ghafli stressed that EIDA will do its best efforts to provide all necessary means to develop its centers and provide the requirements that enable its staff to easily carry out their duties.

It is worth noting that the EIDA has joined the second generation of e-dirham this January, which characterized by its integration with the global payment networks and means and with the applications of government e-services, and its unlimited formability and development to conform with the payment services applications.

The system provides payment service for more than 5000 government services in ministries, federal, local authorities and private sector via various channels including e-dirham applications on mobile phones, digital business wallet, e-dirham paper vouchers, electronic self-service kiosks, as well as the availability of “Al Haslah” cards to pay with E-dirham in many sale and distribution outlets.