His Excellency Dr. Eng. Ali Mohamed Al Khouri, Acting Director General of Emirates Identity Authority (Emirates ID), chaired the sixth meeting of Emirates ID’s Higher Management Committee held at the Operations Center yesterday, Wednesday.
During the meeting, the Acting General Director stressed that the responsibility of all departments, centers and sections to create modern and developed administration concepts and search for best solutions of the issues that may be faced in their business, is the first step towards inducing the requisite positive change in performance level and quality.
He added that the projected positive change must stem out from within Emirates ID as a result of teamwork, the quest for excellence and creativity, indicating that Emirates ID’s essential values and their materialization in reality must be taken into consideration through high class management practices which would reflect the bright side of Emirates ID and boost its position in the mind of the public.
The Higher Management Committee further listened to the presentation made by Mr. Taha Mohamed Darwish, EDIA’s Media Advisor, on the media and communications strategy of Emirates ID, during which he explained the strategy vision, message, objectives and the targeted public, in addition to the executive plan including a number of media and communication initiatives.
The Strategy received support from the Senior Management Committee which approved its framework and assigned the Media Advisor to compile a detailed study showing the means to activate Emirates ID’s media and communications strategy and the proposed date of its official launch. The study shall also incorporate Emirates ID’s need of qualified and experienced media staff that is able to implement the strategy in the next stage.
The Committee also listened to a presentation by PA consultation company on the registration strategy project being prepared by the company, and instructed to maximize the efforts in order to reach tangible achievements which would contribute to the efficient implementation of the registration strategy, and lead to a tangible increase in the rate and number of applicants for registration in the Population Register and ID Card System.
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