The Higher Management Committee at the Emirates Identity Authority has affirmed its keenness to keep developing and upgrading its services and seek ways to boost the Emirates Identity Authority’s competitiveness among the service sectors across the UAE in terms of the excellent and highly upgraded services provided to the public.
This was announced during the committee’s regular meeting held under the chairmanship of H.E. Dr. Eng. Ali Mohamed Al Khouri, Emirates ID Director General, which was attended by the executive directors, a number of managers and the team of the strategic support office at the Emirates Identity Authority.
The committee approved the general conception of the roadmap which would draw the scientific bases and clear steps for upgrading the standard and quality of customer service to a 7-star one, thereby raising customers’ satisfaction with the services provided by the Emirates Identity Authority.
The Emirates Identity Authority seeks for all of its affiliated registration centers to get a 7-star rating with the aim of making a quantum leap in the efficiency of the services provided by these centers. It will also upgrade its services to very high levels through the application of a set of criteria related to prompt procedures, smooth and clear steps, available information and multiple channels of and easy access to the provided services in addition to innovative provision of services to customers as per modern techniques and innovative visions distinguished for their vitality and viability.
The committee also reviewed the results of the customer opinion poll for July 2011, which the Emirates Identity Authority distributed on customers in all its centers across the UAE. The customer satisfaction with the services provided by these centers reached good levels and stood at 92 per cent.
The committee stressed the necessity of maintaining these high rates of customer satisfaction results and continuing to work as one team with the aim of gradually raising these rates for the Emirates Identity Authority to get a 7-star rating in line with the objectives set in its strategy 2010-2013, which attaches extreme importance to customer satisfaction and deals with this issue as one of its major strategic objectives.
Meanwhile, the Emirates Identity Authority reiterated its call for all customers to co-operate through full abidance by the appointments they receive via SMS for completion of registration in ID card and population register.
The Emirates Identity Authority affirmed that it would cancel the e-forms of all the customers who fail to honor their second appointments, in which case they would have to fill new e-forms and repay fees.
It is noteworthy that the Emirates Identity Authority allows those with appointments to postpone or change the dates given to them by calling the call center on 04-2376000 within 2 weeks after the second appointment is over.
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