Emirates ID Director General listens to customer service report

H.E. Dr. Eng. Ali Mohamed Al Khouri, Emirates ID Director General, has stressed the importance of upgrading customer service and doubling efforts to provide qualitative and superb services to applicants and customers.

While listening to a report on the “diagnostic study of actual customer service at Emirates Identity Authority”, Al Khouri explained that the public, both internal and external, actually targeted by the Emirates Identity Authority’s services include employees, irrespective of their locations and grades, as well as applicants, customers and suppliers.

Al Khouri instructed that all the remarks made by the committee, which was formed to conduct the evaluation process, should be dealt with carefully and attentively and that it is necessary to enhance the positive aspects of the process and benefit from the proposed improvement opportunities.

Based on its keenness on developing work at its affiliate registration centers, the Emirates Identity Authority will roll out the recommendations contained in the study to the Musaffah and Al Barsha centers in the first stage for application in the second half of May. Subsequently, the recommendations will be rolled out to all registration centers.