Dr. Al Khouri commends role of employees of registration centers in establishing best impression about Emirates Identity Authority in customers’ minds

H.E. Dr. Eng. Ali Mohamed Al Khouri, Emirates ID Director General, has reiterated the Emirates Identity Authority’s extreme attention to its registration centers and offices across the UAE, these being its interface with customers.

The Emirates Identity Authority is exerting strenuous efforts to upgrade the services provided to its customers, particularly through its registration centers and offices, as part of its keenness on developing a service organization of international standards and consolidating the best impression about the Emirates Identity Authority in the minds of customers, Al Khouri said.

This was announced during an inspection visit paid by Al Khouri to Al Karama Registration Center in Dubai last Thursday, during which he met a number of applicants and listened to their opinions on the quality and standard of the service provided to them.

Later, Al Khouri met the employees of Al Karama Center and praised their efforts and constructive role in establishing the best impression about the Emirates Identity Authority in the minds of customers, noting that this reflected through the positive responses he received from the customers he met.

Praising the role of the employees at registration centers and offices in implementing the Emirates Identity Authority’s strategic plan and achieving the desired objectives, Al Khouri noted that the Emirates Identity Authority’s successive achievements had not been accomplished without the efforts of the sincere employees at registration centers.

Al Khouri pointed out that all the employees at the Emirates Identity Authority are responsible for achieving its mission by working as per the system of corporate values listed in its new strategic plan 2010-2013 as embodied in ensuring customer satisfaction, working as one team in an atmosphere of trust and a sense of responsibility and contributing to spreading a spirit of innovation in work.

The Emirates Identity Authority recently announced that the work related to the new internal designs project for its permanent centers across the UAE had been completed. The project contributed to increasing the daily registration capacity of the centers and to gaining customer satisfaction with the standard of service at the new centers at nearly 99 per cent under full absence of crowds, thanks to the application of the pre-appointment system, and the drop of the time required for completing registration procedures to 5 minutes and up to 10 minutes as a result of re-engineering of registration procedures in the population register and ID card.

The new internal re-design project has provided the registration centers with open areas and decorative dimensions, which have become a distinguishing mark of the Emirates Identity Authority’s service centers. This has reflected positively on the convenience of applicants and customers and raised their satisfaction with the general performance inside these centers.