Our Identity: Creativity and Innovation
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In the light of UAE Innovation Month, where creativity and ambition are limitless, on 19 February, the Emirate of Ras Al Khaimah was a shining star in the Forum of Innovation and Industry of the Future. Emiratis, sons and daughters of Zayed, passionate about innovation and their hearts are beating for realizing a leading, happy and tolerant state. These were the first statements of the ceremonial identity launched by ICA, as a part of its mission supporting excellence and uniqueness.
The moment you reach the forum’s hall, you find what is beyond chairs, screens and speakers; you find an exhibition that embraces you. It makes you gaze at the beauty of the innovative exhibitions and the creative ideas woven by a group of students from schools, technical schools and various institutions from Ras Al Khaimah. These students have gathered around one and only goal, united for innovation, united for creativity and united for a sustainable future. They gathered to be ambassadors in innovational knowledge to a country that does not know the word impossible, and reached the highest levels of competitiveness.
Being there, you cannot but capture three scenes that behold in your memory until you leave the forum. The first scene is the harmony between the Forum’s subject “Innovation and Industry of the Future” and ICA’s logo, holding in its heart the UAE flag, surrounded by stars and signs of artificial intelligence. Attendees realize that ICA organizational identity and its logo are an integral organization looking forward to establish the culture of innovation and making customers happy.
The second scene is a symbolic sketch, short in duration but deep in meaning and goal, written, directed and acted by ICA’s innovation ambassadors. The sketch message was well received, innovation is to be or not to be, asserting the quote of H.H Sheikh Mohammed bin Rashid Al Maktoum in his article “Innovate or Stagnate”: “Innovation is to be or not to be: I innovate, therefore I am”.
Third Scene is the energy of the organizers and their passion about actions that echo “Emirati and Proud” and “We are the sons of Zayed”. We are inspired by the love of our home, our leaders, the construction of our country and representing it in all forums. Our passport is number one, and our federal identity is the ideal. With every sunrise, we are determined to unite for being able to achieve a promising future.
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